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The
4Cs
Your
guide to buying diamonds
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Many
people are confused about how diamonds are priced. The best explanation is that
asking for the price of a diamond is like asking for the price of a house. A
real estate agent can’t quote you a price for a house without knowing its size,
condition, location, etc. This process is the same one used when buying a diamond.
A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs—cut,
clarity, carat, and colour.
The
4Cs are used throughout the world to classify the rarity of diamonds. Diamonds
with the combination of the highest 4C ratings are more rare and, consequently,
more expensive. No one C is more important than another in terms of beauty and
it is important to note that each of the 4Cs will not diminish in value over
time.
Once
you have established those 4C characteristics that are most important to you,
we can then begin to show you various options and prices.
CARAT
Refers to the weight of a diamond.
Carat
is often confused with size even though it is actually a measure of weight.
One carat is equivalent to 200 milligrams. One carat can also be divided into
100 “points.” A .75 carat diamond is the same as a 75-points or 3/4 carat diamond.
A 1-carat
diamond costs exactly twice the price of a half-carat diamond, right? Wrong.
Since larger diamonds are found less frequently in nature, which places them
at the rarest level of the Diamond Quality Pyramid, a 1-carat diamond will cost
more than twice a 1/2-carat diamond (assuming colour, clarity and cut remain
constant).
Cut
and mounting can make a diamond appear larger (or smaller) than its actual weight.
We can help you to find the right diamond and setting to optimise the beauty
of your stone.
CLARITY
Refers to the presence of inclusions in a diamond.
Inclusions
are natural identifying characteristics such as minerals or fractures, appearing
while diamonds are formed in the earth. They may look like tiny crystals, clouds
or feathers.
To
view inclusions, jewellers use a magnifying loupe. This tool allows jewellers
to see a diamond at 10 times its actual size so that inclusions are easier to
see. The position of inclusions can affect the value of a diamond. There are
very few flawless diamonds found in nature, thus these diamonds are much more
valuable.
Inclusions
are ranked on a scale of perfection, known as clarity, which was established
by the Gemological Institute of America (GIA). The clarity scale, ranging from
F (Flawless) to Included (I), is based on the visibility of inclusions at a
magnification of 10x.
Some
inclusions can be hidden by a mounting, thus having little effect on the beauty
of a diamond. An inclusion in the middle or top of a diamond could impact the
dispersion of light, sometimes making the diamond less brilliant.
The
greater a diamond's clarity, the more brilliant, valuable and rare it is—and
the higher it is on the Diamond Quality Pyramid.
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Flawless
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Internal
growth lines that show no colour from the front of the stone. Minor natural
on girdle. Very small extra facet not visible from front which does not
flatten girdle. |
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IF
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The
same as above, with the addition of minor nicks or pits not in the table,
girdle roughness, and slight facet abrasion. All can be removed by simple
diamond polishing. |
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VVS1
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External
faults must be minimal. Internal very tiny spot or group of externally small
spots outside the table. Tiny feather. Very difficult to find with a 10X
lens. |
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VVS2
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Only
smallest external defects allowed. Difficult to find with a 10X lens. |
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VS1
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Internal
growth lines that show slight colour from the front. Small cleavages. Surface
scratches. Slightly larger extra facet. |
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VS2
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Smallest
external defects. |
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SI1
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Small
internal faults. Some definite external features. Slight cloudy areas. Small
cleavages. Slightly larger extra facet. |
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SI2
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Small
easily discernible inclusions. Some definite external features. |
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I1
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Inclusion
easily recognisable with loupe. Definite external faults. |
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I2
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Large
and numerous inclusions, just visible with naked eye.
Diminishing the brilliance. |
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I3
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Large
and numerous inclusions, easily visible with naked eye.
Diminishing the brilliance. |
COLOUR
Refers to the degree to which a diamond is colourless.
Diamonds
range in colour from icy winter whites to warm summer whites. Diamonds are graded
on a colour scale established by the Gemological Institute of America (GIA)
which ranges from D (colourless) to Z.
Warmer
coloured diamonds (K–Z) are particularly desirable when set in yellow gold.
Icy winter whites (D–J) look stunning set in white gold or platinum.
Colour
differences are very subtle and it is very difficult to see the difference between,
say, an E and an F. Therefore, colours are graded under controlled lighting
conditions and are compared to a master set for accuracy.
Truly
colourless stones, graded D, treasured for their rarity, are highest on the
Diamond Quality Pyramid. Colour, however, ultimately comes down to personal
taste. We can show you a variety of colour grades next to one another to help
you determine your colour preference.
CUT
Refers to the angles and proportions of a diamond.
Based
on scientific formulas, a well-cut diamond will internally reflect light from
one mirror-like facet to another and disperse and reflect it through the top
of the stone. This results in a display of brilliance and fire, thereby placing
well-cut diamonds higher on the Diamond Quality Pyramid than deep or shallow-cut
diamonds. Diamonds that are cut too deep or too shallow lose or leak light through
the side or bottom, resulting in less brilliance and ultimately, value.

Cut also refers to shape—round, square, pear, or heart for example. Since a
round diamond is symmetrical and capable of reflecting nearly all the light
that enters, it is the most brilliant of all diamond shapes and follows specific
proportional guidelines.
Non-round
shapes, also known as “fancy shapes,” will have their own guidelines to be considered
well-cut.
Diamond
Shapes









What
to Spend
When
you start to think about buying a diamond—and the love it will symbolise—you
naturally want the best you can afford and a beautiful stone you will treasure
forever.
Diamonds
can be found in a range of prices - and you're certain to find one that suits
your taste and what you plan to spend. If you're about to buy a Diamond Engagement
Ring, you may want to consider spending the commonly accepted guideline of two
months’ salary. But it's up to you to settle on a diamond that will truly represent
your deepest emotions and the promise for the future you will share.